![\"639_428_b454cf4314078a6810be2520b7d694c5\"](\"http:\/\/3.9.19.131\/wp-content\/uploads\/2016\/12\/639_428_b454cf4314078a6810be2520b7d694c5.jpg\")
<\/p>\n<\/p>\n
You have a large event taking place in the coming weeks and you have been tasked with getting it trending on social media\u2026 How do you go about making sure that the right people are following it and that they engage in conversations about it, in the build up to the event, and on the day?<\/p>\n
There is no doubt that you will have dozens of other things happening to do with the event\u2026 and well, not to do with the event, because we know the rest of the world doesn\u2019t stop turning just because you aren\u2019t in the office that day.<\/p>\n
Firstly, if you are going to take this seriously, then you need to make sure either you, or someone else, is the designated social media manager on the day. In the run up to the event, sure, everyone can chip in, but on the day\u2026 you will need one person looking after social media, and that will have to be their only role.<\/p>\n
Contests. These are always a great way to stir up interest in your event. The more exciting and unique the prize, the more interest you are likely to generate. These contests can take several different forms and there is no limit on the number you can have running concurrently as long as you have the prizes to dish out\u2026 (competitions are an art form all of their own, and we will be putting together a list of dos and don\u2019ts for this very soon.)<\/p>\n
Make sure your content is interesting, and is delivered with a punch. Posts with images get a lot more views, favourites and a hell of a lot more retweets. Get someone posting photos of the speakers, the networking and some of the parties going on. The more images and exciting content that you can get out there, the more likely people are to post their own experiences as well. Get some videos loaded onto your channels as well. Maybe have someone on your team wandering around the event taking photos of attendees and then sending them directly to them on twitter or Instagram\u2026 this is also a great way to capture leads!<\/p>\n
![\"639_428_4c9152a0d57b67ea5269f2146c2bc85a\"](\"http:\/\/3.9.19.131\/wp-content\/uploads\/2016\/12\/639_428_4c9152a0d57b67ea5269f2146c2bc85a.jpg\")
<\/p>\n
Choose those Hashtags carefully.<\/p>\n
Got a sponsor? Get them using the hashtag as well. Get them running competitions where entrants need to use your hashtag to enter; it is win win for you and the sponsor as both of your coverage will increase across social media.<\/p>\n
Got a big guest? Same rules apply.<\/p>\n","protected":false},"excerpt":{"rendered":"You have a large event taking place in the coming weeks and you have been tasked with getting…\n","protected":false},"author":2,"featured_media":720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-134","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-event"},"yoast_head":"\n