The NEC/Airport centre is set within Birmingham Business Park, the most established out-of-town office park in the Midlands. The building is designed in a modern oriental pagoda style with verandahs set around an enclosed garden area. It overlooks a purpose-built lake, which is just one element of the park's attractive landscaping combining water features, wooden bridges and green spaces. About 100 companies are based here including a number of international brand leaders in electronics, technology and telecommunications, and the park is still growing.